Hello, I’m an AI Bot. How can I help you?
We are all familiar with the basic chatbot on websites. It pops up somewhere in the first few minutes of browsing a website and is limited to basic question/answer responses. Generally, these chatbots...
View ArticleFour Common Data Analysis and Visualization Mistakes to Avoid
Last month, a few of my colleagues and I ventured down to Austin, TX for SXSW. After attending countless sessions, eating my own weight in tacos and jalapeño-laced food, and walking a little over 30...
View Article10 Stages of Digital Campaign Implementation
A solid foundation is key to a successful digital campaign. Don’t be fooled into thinking that simply buying digital space, running an ad and posting on social media will create a desired result. In...
View ArticleAnd the winner is…
While business results are the single most important measure of our success, we do admit that we get excited about awards around here. It is always nice to be recognized, and we have lots and lots of...
View ArticleEverybody Wants to Rule the World: Challenges in Managing Global Marketing...
With the progress in digital technologies and access to audiences across the globe, the potential to grow market share in new regions and expand reach is easier than ever…in theory. The opportunity...
View ArticleCriss-Cross, Apple Sauce – Cross-Device Advertising
If you are like me, while I am at the office on my desktop computer, I also have my phone out for in-app browsing. Since the rise of smartphone and tablet usage, marketers have been focused on reaching...
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Time to Tear Down the Walls of Content
What does “content” mean to you? Words? Pictures? Maybe videos? A lot of content creators think that way, so they silo their online communications into these types, both literally in how they appear on...
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Debunking Digital Marketing Myths
Digital marketing is a catchall term that can mean different things to different people. Some use it too narrowly to describe search engine optimization or social media marketing, while others define...
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Top Three Trends in Paid Search for 2019
There’s no doubt that digital marketing changes quickly. Sometimes it can feel like you finally get a handle on the latest tool, platform, metric, etc. and it’s already out of date. It always seems...
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The Gray in Your Engagement Results
Marketers like us can’t help but think of numbers as a measure of success. Our primary incentive used to be revenue, but then we learned to appreciate the value of the target customer’s interaction...
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